iPhone 18 Pro starts at $1,199 with a new 2-terabyte option, and iPhone 18 Pro Max starts at $1,299. In the US there is a new Apple Upgrade leasing program over 12 or 24 months and up to $1,200 off with an iPhone 14 or newer trade-in. iPhone Duo starts at $1999.

iPhone Duo is Apple's foldable, about passport-sized, with an asymmetric shape, titanium frame and hidden under-display FaceTime camera. It opens to a 7.6-inch Super Retina XDR display, 50% larger than iPhone 18 Pro Max and 80% larger than iPhone 18 Pro, and has a 5.4-inch outer display.

iPhone Duo starts at $1999 with storage from 256 gigabytes to 2 terabytes, with trade-in offers from Apple and partners. Pre-orders begin October 16th and it will be available on October 23rd. It is eSIM only worldwide, which let Apple use more internal space for battery capacity.

A20 Pro is built on 2 nanometer technology with a 6-core CPU including two Super Cores up to 20% faster, a 7-core GPU with up to 40% more performance, and a second Neural Engine for 32 cores and 2x compute. It adds 50% more memory bandwidth and side-by-side custom packaging.

For eSIM-only models, iPhone 18 Pro offers 36 hours of video playback and iPhone 18 Pro Max 45 hours. Under Apple's new real-world usage model, they give up to 24 and 30 hours per charge. Wired charging reaches 50% in around 15 minutes, and five minutes gives about six hours of video.

A new 48 megapixel Fusion main camera has variable aperture, built from six laser-cut blades thinner than a human hair, letting in about 50% more light in dark scenes. Pro Controls add white balance, histogram, four manual aperture options and shutter speed, and Apple Reference Image can prove a photo's authenticity.

Siri AI finds personal context across apps like Mail and Messages, sees what you see and takes action in apps, working with over 300,000 apps. It has a new Siri app on the home screen, expressive on-device voices, and rolls out in beta in English, with French, Japanese, Korean, Portuguese and Spanish coming in October.

AirPods 5 keep the open-ear fit with 50% more noise reduction, which Apple calls the industry's best ANC in an open-ear design, plus live translation and Siri AI. They cost $129; a model with wireless charging case, volume swipe and five hours with ANC is $149. Both ship September 18th.

A new Health Sensing System takes background heart rate every five seconds, 60 times more often, and samples HRV up to every five minutes. It adds a daily Readiness score, and Apple says it has the most accurate heart rate sensing in a wearable. The redesigned Health app adds HealthAge and a Longevity tab.

These audio intelligence features run on the S11 chip. Live Rewind transcribes the last 15 seconds when you double press the digital crown, and Siri Recap uses ambient listening to take notes of conversations. Apple says no audio recordings are created or stored, and they arrive in beta later this year in English.