The problem
In-house comms teams need to know what radio and TV are saying about their organisation — for reputation, for the executive team, and in a crisis — but they don't have a monitoring agency's infrastructure. Listening back to coverage by hand doesn't scale, and sending sensitive audio to an outside AI service isn't an option for many.
How Whipscribe helps
Whipscribe lets a comms team transcribe the broadcast coverage they care about into searchable, timestamped text — find every mention of the organisation or a spokesperson, pull the exact quote, and brief leadership, all on infrastructure you control.
Find every mention
Search transcripts for your organisation, brand, or spokesperson across the coverage you're tracking.
Brief leadership from the words
Give the executive team the verbatim quote and where it aired, not a paraphrase.
Private by default
Transcription on our own servers — sensitive coverage of your organisation never goes to a third-party AI service.
No agency retainer
You buy minutes, not seats — credit packs from $4 for 300 minutes, and they don't expire, so you monitor in-house at your own pace.
Questions
How is this different from a monitoring agency?
You run it yourself: transcribe the coverage you care about, when you want, without a retainer — and the audio stays private to your team.
Can it help in a crisis?
Yes — transcribe incoming coverage fast to track what's being said and brief leadership from the exact words; see our broadcast crisis-monitoring guide.
Where is the audio processed?
On our own servers; recordings are never used for training.
Note: Whipscribe is a transcription tool that makes recordings searchable; it complements your recording and retention systems, it does not replace them, and nothing here is legal advice. Confirm your current obligations with your licence conditions and the applicable code.