The problem
Comms teams want to know whether the key messages actually made it to air and what the spokesperson was quoted saying — but that's locked in broadcast audio, so message pull-through gets estimated from a summary rather than measured from the words.
How Whipscribe helps
Whipscribe transcribes coverage into speaker-labelled, timestamped text, so you can track key-message penetration by searching for the phrases, and attribute spokesperson quotes exactly, with a timecode for the evidence.
Message pull-through, measured
Search transcripts for your key phrases to see whether — and where — they aired.
Attribute spokesperson quotes
Speaker labels let you extract exactly what each spokesperson said.
Timecoded evidence
Every quote and message links to the moment it was said.
Feed measurement & reporting
Export clean text into your analysis pipeline.
Questions
How do we track message pull-through?
Transcribe the coverage and search for your key messages; speaker labels attribute quotes to the right spokesperson.
Can we handle a full campaign?
Yes — no length cap, pay-as-you-go, across all your broadcast coverage.
Is it private?
Yes — self-hosted Whisper, nothing sent to a third-party AI service, no training on your uploads.
Note: Whipscribe is a transcription tool that makes recordings searchable; it complements your recording and retention systems, it does not replace them, and nothing here is legal advice. Confirm your current obligations with your licence conditions and the applicable code.