The problem
Comms teams want to know whether the key messages actually made it to air and what the spokesperson was quoted saying — but that's locked in broadcast audio, so message pull-through gets estimated from a summary rather than measured from the words.
How Whipscribe helps
Whipscribe transcribes coverage into timestamped text, so you can track key-message penetration by searching for the phrases, and attribute spokesperson quotes exactly, with a timecode for the evidence.
Message pull-through, measured
Search transcripts for your key phrases to see whether — and where — they aired.
Find spokesperson quotes
Search the coverage and extract exactly what a spokesperson said, with its timestamp.
Timecoded evidence
Every quote and message links to the moment it was said.
Feed measurement & reporting
Export clean text into your analysis pipeline.
Questions
How do we track message pull-through?
Transcribe the coverage and search for your key messages; each match carries its timestamp so you can check the quote against the audio.
Can we handle a full campaign?
Yes — files up to 10 hours each, pay-as-you-go, across all your broadcast coverage.
Is it private?
Yes — our own servers; recordings are never used for training.
Note: Whipscribe is a transcription tool that makes recordings searchable; it complements your recording and retention systems, it does not replace them, and nothing here is legal advice. Confirm your current obligations with your licence conditions and the applicable code.