Broadcast · Comms measurement

Track key messages and spokesperson quotes across the coverage.

Measure whether your key messages landed and pull exactly what each spokesperson said — from the transcript.

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The problem

Comms teams want to know whether the key messages actually made it to air and what the spokesperson was quoted saying — but that's locked in broadcast audio, so message pull-through gets estimated from a summary rather than measured from the words.

How Whipscribe helps

Whipscribe transcribes coverage into timestamped text, so you can track key-message penetration by searching for the phrases, and attribute spokesperson quotes exactly, with a timecode for the evidence.

Message pull-through, measured

Search transcripts for your key phrases to see whether — and where — they aired.

Find spokesperson quotes

Search the coverage and extract exactly what a spokesperson said, with its timestamp.

Timecoded evidence

Every quote and message links to the moment it was said.

Feed measurement & reporting

Export clean text into your analysis pipeline.

Questions

How do we track message pull-through?

Transcribe the coverage and search for your key messages; each match carries its timestamp so you can check the quote against the audio.

Can we handle a full campaign?

Yes — files up to 10 hours each, pay-as-you-go, across all your broadcast coverage.

Is it private?

Yes — our own servers; recordings are never used for training.

Note: Whipscribe is a transcription tool that makes recordings searchable; it complements your recording and retention systems, it does not replace them, and nothing here is legal advice. Confirm your current obligations with your licence conditions and the applicable code.

See it on your own audio.

Try it on a real broadcast hour — the preview is instant with no signup, and A pack from $4 (300 minutes) opens the full transcript. Then talk to us about volume and retention.

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Need broadcast recordings as text?

For recorded segments and archives: see video transcription services and transcription services from $4.