The problem
Share of voice on broadcast is guesswork without the words. Estimating a brand's presence across radio and TV from listening samples or summaries is slow, subjective, and hard to defend to a client who wants to know exactly where the number came from.
How Whipscribe helps
Whipscribe transcribes broadcast and podcast coverage into accurate, timestamped text so share of voice is counted from the actual mentions — every reference to a brand, competitor, or topic, attributable to a segment and a timecode.
Count real mentions
Search transcripts for every brand and competitor mention instead of sampling coverage by ear.
Defensible to the client
Each mention ties to a segment and timecode, so the number is traceable, not estimated.
Compare across outlets & time
Consistent text lets you compare share of voice across stations and over a campaign.
Feed your analysis tools
Export clean text into your measurement and reporting pipeline.
Questions
Why transcripts for share of voice?
Because the metric is the mentions — counting them from verbatim transcripts is more accurate and defensible than sampling audio.
Can we process a whole campaign?
Yes — pay-as-you-go, with files up to 10 hours each, so an entire campaign's broadcast coverage can be transcribed and measured.
Is client coverage kept private?
Yes — our own servers; recordings are never used for training, retention you control.
Note: Whipscribe is a transcription tool that makes recordings searchable; it complements your recording and retention systems, it does not replace them, and nothing here is legal advice. Confirm your current obligations with your licence conditions and the applicable code.