First-1.5-second hooks that beat the swipe.
The first 1.5 seconds decide whether a viewer keeps watching. Paste a transcript or upload a clip, get five hooks pattern-matched against the structures that actually retain attention.
What you get
Hooks built from patterns that actually work.
Problem-tension-resolution
Open with a problem the viewer recognizes, hold the tension for two beats, promise the resolution in the clip. The standard structure for explainer Shorts and creator-economy content.
Contrarian opener
Lead with a take the viewer didn't expect — 'Most founders are wrong about hiring,' 'You shouldn't ship daily.' Earns the next two seconds because the brain has to verify or reject.
Big-number lead
'$10M ARR.' '47 hires in year one.' 'Three term sheets, all rejected.' Numbers stop the scroll because they create an immediate evaluation prompt — is that a lot? Compared to what?
Question hook
'What's the worst hire you ever made?' 'Why does no one talk about churn?' Direct second-person questions earn engagement because the brain auto-answers before the eyes move on.
Why hooks matter
Generic opener vs pattern-matched hook.
✗ What kills retention
Generic openers, throat-clearing, slow setups. The viewer is gone in 1.2 seconds.
- 'So in this video we're going to talk about…'
- 'Hey guys, welcome back to the channel'
- 'I want to share something with you today'
- 'Let me tell you a quick story'
- 'Today's topic is really important'
✓ Whipscribe hooks
Pattern-matched against the structures that actually retain attention in the first 1.5 seconds. Free for the first 30 minutes a day; paid unlocks hook A/B history and saved patterns.
- Most founders are wrong about hiring
- $10M ARR with seven people — here's how
- Why I rejected three term sheets
- What's the worst hire you ever made?
- The cold DM that hired my first engineer
Export
One transcript. Five clean formats.
Every paid tier exports all five. The free tier exports TXT and SRT.
Plain text
De-ummed paragraphs. Ready to paste.
SRT captions
Word-level. Every video editor reads this.
WebVTT
HTML5 player + YouTube uploads.
Show notes
Formatted with chapters and pull-quotes.
Machine-readable
Per-word timing + speaker IDs.
Pricing
Honest pricing, no surprises.
Credits never expire. Upgrade or downgrade any month. Free tier resets daily — no signup, no card.
Free
$0/forever
Try every feature for 30 minutes a day. No card.
- 30 min / day
- Speaker labels included
- TXT + SRT export
- No history retention
Pay-as-you-go
$1/hour
Best for one-off projects. Credits never expire.
- $10 minimum top-up
- Every export format
- 365-day history
- API access
Pro
$8/month
Indie creators. 100 hours / month, all features.
- 100 hours / month
- Clips + every aspect ratio
- Branded captions
- Priority queue
Team
$29/month
Teams. 500 hours / month, shared workspace.
- 500 hours / month
- Shared library
- API + MCP for Claude
- Workspace billing
FAQ
Hook generator questions, answered.
How long should a hook be?
1.5 seconds of audio — typically 6–10 spoken words. Long enough to land a complete thought, short enough that the viewer hasn't decided to swipe. Our generator targets that window directly.
Which hook patterns work best?
It depends on the niche. Founder content tends to land on contrarian + big-number. Educational content lands on question + problem-tension-resolution. Creator-economy content lands on confession + question. We generate variants across all five so you can A/B-test.
Can I A/B test hooks across the same clip?
Yes. Generate five variants, cut the same clip with three different hooks (you change only the first 1.5 seconds), post across days, watch which retains best. On paid tiers we'll keep a hook performance history for you.
Will the hooks sound like AI?
We tune against an explicit anti-slop list — no 'in this video we'll explore,' no 'today I want to share,' no caps-lock or exclamation marks. Hooks read like a creator who's been studying retention, not a template.
Does it work on long-form content too?
Yes — same patterns apply to YouTube long-form intros, podcast episode openers, webinar starts. The 1.5-second window is shorter on Shorts/Reels but the same structures retain attention everywhere.
Is the clip stored anywhere?
On the free tier nothing is retained — hooks are generated, served to your browser, and dropped. On paid tiers clips and hooks live in your private library for 365 days; you can delete any item from your account settings.
Related
Related tools and pages.
Generate hooks. Beat the 1.5-second swipe.
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