5 hook variants · first-1.5-second tuned · paid unlocks hook A/B history + saved patterns

First-1.5-second hooks that beat the swipe.

The first 1.5 seconds decide whether a viewer keeps watching. Paste a transcript or upload a clip, get five hooks pattern-matched against the structures that actually retain attention.

from $0.36/hour · no subscription · Credits never expire · Never used to train AI

✓Five viral hook patterns · ✓Tuned for 1.5-second retention · ✓Tone control per variant · ✓Never used to train AI

What you get

Hooks built from patterns that actually work.

Problem-tension-resolution

Open with a problem the viewer recognizes, hold the tension for two beats, promise the resolution in the clip. The standard structure for explainer Shorts and creator-economy content.

Contrarian opener

Lead with a take the viewer didn't expect — 'Most founders are wrong about hiring,' 'You shouldn't ship daily.' Earns the next two seconds because the brain has to verify or reject.

Big-number lead

'$10M ARR.' '47 hires in year one.' 'Three term sheets, all rejected.' Numbers stop the scroll because they create an immediate evaluation prompt — is that a lot? Compared to what?

Question hook

'What's the worst hire you ever made?' 'Why does no one talk about churn?' Direct second-person questions earn engagement because the brain auto-answers before the eyes move on.

Why hooks matter

Generic opener vs pattern-matched hook.

✗ What kills retention

Generic openers, throat-clearing, slow setups. The viewer is gone in 1.2 seconds.

'So in this video we're going to talk about…'
'Hey guys, welcome back to the channel'
'I want to share something with you today'
'Let me tell you a quick story'
'Today's topic is really important'

✓ Whipscribe hooks

Pattern-matched against the structures that actually retain attention in the first 1.5 seconds. Paid unlocks hook A/B history and saved patterns.

Most founders are wrong about hiring
$10M ARR with seven people — here's how
Why I rejected three term sheets
What's the worst hire you ever made?
The cold DM that hired my first engineer

Export

One transcript. Five clean formats.

Every pack exports all five — no format is held back for a higher tier.

.txt

Plain text

De-ummed paragraphs. Ready to paste.

.srt

SRT captions

Word-level. Every video editor reads this.

.vtt

WebVTT

HTML5 player + YouTube uploads.

.docx

Show notes

Formatted with chapters and pull-quotes.

.json

Machine-readable

Per-word timing + speaker IDs.

Pricing

Honest pricing, no surprises.

No subscription and no auto-renew — every tier is a one-time minute pack, and credits never expire. Buy once, use the minutes whenever you need them.

Casual pack

$4/300 min

5 hours of audio. One-time — credits never expire.

300 minutes of audio
All export formats
Unlimited Claude chat per transcript
Executive summary & key quote

Get 300 minutes

Best value

$12/2,000 min

33 hours of audio — $0.36 an hour. Credits never expire.

2,000 minutes of audio
Priority queue
All export formats
Unlimited Claude chat per transcript

Get 2,000 minutes

Bulk pack

$24/5,000 min

83 hours of audio — $0.29 an hour. Credits never expire.

5,000 minutes of audio
Priority queue
API access for batch pipelines
All export formats

Get 5,000 minutes

FAQ

Hook generator questions, answered.

How long should a hook be?

1.5 seconds of audio — typically 6–10 spoken words. Long enough to land a complete thought, short enough that the viewer hasn't decided to swipe. Our generator targets that window directly.

Which hook patterns work best?

It depends on the niche. Founder content tends to land on contrarian + big-number. Educational content lands on question + problem-tension-resolution. Creator-economy content lands on confession + question. We generate variants across all five so you can A/B-test.

Can I A/B test hooks across the same clip?

Yes. Generate five variants, cut the same clip with three different hooks (you change only the first 1.5 seconds), post across days, watch which retains best. On paid tiers we'll keep a hook performance history for you.

Will the hooks sound like AI?

We tune against an explicit anti-slop list — no 'in this video we'll explore,' no 'today I want to share,' no caps-lock or exclamation marks. Hooks read like a creator who's been studying retention, not a template.

Does it work on long-form content too?

Yes — same patterns apply to YouTube long-form intros, podcast episode openers, webinar starts. The 1.5-second window is shorter on Shorts/Reels but the same structures retain attention everywhere.

Is the clip stored anywhere?

Clips and hooks in your library are retained for 365 days; you can delete any item from your account settings. We never train AI models on your audio.

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