Pre-roll / mid-roll / post-roll
Pre-roll, mid-roll and post-roll name ad positions in an episode: before content, inside it, and after it — with mid-rolls commanding the highest rates for retention.
Placement conventions come from measured drop-off curves. Chapter markers and transcripts make it easy to plan insertion points that do not sever sentences.
Related terms
Frequently asked
What is Pre-roll / mid-roll / post-roll?
Pre-roll, mid-roll and post-roll name ad positions in an episode: before content, inside it, and after it — with mid-rolls commanding the highest rates for retention.
Why does Pre-roll / mid-roll / post-roll matter?
Placement conventions come from measured drop-off curves. Chapter markers and transcripts make it easy to plan insertion points that do not sever sentences.
What terms are related to Pre-roll / mid-roll / post-roll?
Closely related concepts: Dynamic ad insertion (DAI), Podcast chapters — each has its own entry in this glossary.
Transcribe audio or video in 99+ languages — speaker labels, word timestamps, captions.
Transcribe a file →