Focus groups and IDIs · 2 h in about 4 min · from $4

Transcription for market researchers fieldwork as text the day it ends.

A market researcher with a 2-hour focus group gets the text back in about 4 minutes, with key quotes, chapters by guide section and a short brief. Packs start at $4 for 300 minutes, and credits never expire.

Packs from $4, credits never expire · then from $0.32/hour · Credits never expire · Never used to train AI

✓A 2-hour group in about 4 min · ✓Key quotes per session · ✓A project on one pack · ✓Free preview of the opening minutes

What a market researcher records

Group discussions and one-to-one interviews, ready for analysis and the debrief.

Viewing room or video call

Focus groups recorded in a viewing facility usually arrive as a video file; online groups and interviews are saved by the call tool. Download and upload, or paste a Google Drive link. Files up to 500 MB go into the box here; a larger file continues on the main upload page.

The guide, as chapters

Chapters fall where the moderator moved to the next section of the discussion guide, so the concept test in group two lines up with the concept test in group four. Each brief lists takeaways, key quotes and the questions the session answered.

Questions across the fieldwork

Ask each recording what respondents said about price, which brands they mentioned, or where the new pack design was first criticised. The answer points to the moment in the session, ready for the debrief deck.

A project, priced

Four focus groups of 2 hours are 480 minutes. Packs start at $4 for 300 minutes, and credits never expire.

Where analysis time goes

Fieldwork ends on Thursday; the debrief is on Monday.

✗ Waiting on transcripts

Analysis can't start until the text is back, so the team works from moderator notes and memory in the meantime.

Days of wait for each batch
Moderator notes as the only record
Quotes rewritten from memory
Sessions in other markets left until later
Debrief decks built in a rush
Old projects impossible to search

✓ Text the same evening

Each session returns in minutes, with a brief, chapters and quotes ready to pull.

About 4 minutes for a 2-hour group
Chapters by guide section
Moderator and respondents named in the summary
Key quotes in each brief
Chat to compare what groups said
DOCX for the client, JSON for coding

Sample

Part of a focus group, as text.

An illustrative sample written for this page; it does not come from a real study, brand or respondent.

transcript · whipscribe.com/view/long-recordings-for-market-researchers

00:05:15 Let's go round the table. Tell me your first name and what you usually buy for breakfast.

00:41:30 I'd pick it up because of the colour, but at that price I'd put it back.

00:42:10 Same for me. It looks like a premium product, and I'm not sure it is one.

01:18:45 Now I'm going to show you two versions of the label. Take a minute with each.

01:56:20 That's everything. Thank you, and please collect your incentive at reception.

Export

One transcript. Five clean formats.

Every pack exports all five — no format is held back for a higher tier.

.txt

Plain text

De-ummed paragraphs. Ready to paste.

.srt

SRT captions

Timed to the speech. Every video editor reads this.

.vtt

WebVTT

HTML5 player + YouTube uploads.

.docx

Show notes

Formatted with chapters and pull-quotes.

.json

Machine-readable

Timestamped text for your own tools.

Pricing

Honest pricing, no surprises.

A pack from $4 (300 minutes) opens the full transcript. After that, no subscription and no auto-renew — every tier is a one-time minute pack, and credits never expire. Buy once, use the minutes whenever you need them.

Casual pack

$4/300 min

5 hours of audio — $0.80 an hour. One-time — credits never expire.

300 minutes of audio
All export formats
AI chat over the whole transcript
Executive summary & key quote

Get 300 minutes

Best value

$18/3,000 min

50 hours of audio — $0.36 an hour. Credits never expire.

3,000 minutes of audio
Summary, chapters and key quotes
All export formats
AI chat over the whole transcript

Get 3,000 minutes

Bulk pack

$32/6,000 min

100 hours of audio — $0.32 an hour. Credits never expire.

6,000 minutes of audio
Summary, chapters and key quotes
API access for batch pipelines
All export formats

Get 6,000 minutes

FAQ

Market researchers ask these first.

How are respondents attributed in a group?

Speakers are named in the summary, key quotes and chapters. When respondents talk over each other, check who said a verbatim line against the video before it goes into the report; a moderator who asks people to speak one at a time makes the text cleaner.

How fast is a focus group ready?

About 2 minutes per hour of audio: a 2-hour group in about 4 minutes and a 45-minute interview in about 1.5.

What does a larger project cost?

Packs start at $4 for 300 minutes. Packs are one-time and credits never expire, so leftover minutes carry to the next project.

We run groups in several countries. Does that work?

WhipScribe detects 99 languages automatically; each session comes back in the language it was held in. English brand names inside speech in another language are handled.

Do respondents need to agree to the recording?

Yes: tell respondents the session is recorded and how the recording is processed, as your consent and recruitment terms set out. Recordings are transcribed on our own servers and are never used for training.

What exports are there?

The five exports are TXT, DOCX, SRT, VTT and JSON. DOCX suits client delivery and JSON suits coding the text in your own analysis tool.

Upload the first group. Quotes before the debrief.

Transcribe a focus group

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