Toma
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The first 20 minutes of any recording are transcribed free: a recording up to 20 minutes transcribes in full, a longer one is previewed, and a pack from $6 (500 minutes) transcribes the rest and opens every export, and credits never expire.
AI voice agents for auto dealerships and service-based businesses.
Best for auto dealerships routing inbound service calls without a live receptionist. Pricing: see vendor pricing.
What it is
Toma is a YC-backed voice AI focused on vertical SaaS for auto dealerships, handling inbound service-department calls, appointment scheduling, and after-hours coverage. The product integrates with DMS systems and competes with generic AI-receptionist platforms by offering pre-trained dealership flows.
Watch out for: Narrow vertical at launch; verify your industry's templates exist.
What people actually do with Toma-style transcription
The tool is the means. These are the jobs — each one priced at published rates, each one wired up on its own page.
Features
| Speaker diarization | No |
| Word-level timestamps | No |
| Streaming / real-time | No |
| Languages supported | None |
| HIPAA eligible | No |
Toma vs Whipscribe
| Feature | Toma | Whipscribe |
|---|---|---|
| Category | Products | Transcription APIs |
| Pricing | Not verified | $6–$24 one-time packs (credits never expire) · first 20 minutes free |
| Speaker identification | Not verified | Named in the summary, key quotes and chapters |
| Word timestamps | Not verified | Yes |
| Streaming | Not verified | No |
| Languages | — | 99 |
| Platforms | Web, Cloud | Web, API, MCP |
Alternatives to Toma
Frequently asked about Toma
How much does Toma cost?
Toma does not publish a self-serve price — it is quoted by the vendor on contact. Expect an enterprise-style agreement rather than a card-and-go signup.
Does Toma work on Mac, Windows and Linux?
Toma runs on Web and Cloud. It is not listed for other platforms; check the vendor for anything beyond Web and Cloud.
What are the limitations of Toma?
Narrow vertical at launch; verify your industry's templates exist.
Who is Toma best for?
Auto dealerships routing inbound service calls without a live receptionist.
Is Toma open source?
No. Toma is a proprietary product. If you need source you can read and run yourself, the open-source tools in this directory are the place to look.
What kind of tool is Toma?
In this directory Toma is filed under voice agent, telephony as a product.
What are the alternatives to Toma?
There is a side-by-side page at /tools/toma-alternatives comparing Toma with the closest tools in the same category on price, platform and features.
Can I automate Toma-style transcription without running it myself?
Yes. If what you want is transcripts rather than the tool itself, Whipscribe does the same job as a hosted API: submit a file or URL, poll a job id, pull the result as txt, json, srt, vtt or docx. $0.012 a minute — about $0.72 an audio hour — bought as credits that never expire. The automation recipes on this site show it wired to Drive folders, Zoom recordings, S3 buckets and no-code platforms.
How is Whipscribe different from Toma?
Toma is another vendor's product; Whipscribe is a per-minute transcription service. Recordings are transcribed on our own servers and never used for training, and every job returns five formats plus an AI summary, quotes and topics. The first 20 minutes of any recording are transcribed free, and a pack from $6 (500 minutes) transcribes the rest and opens every export.
What does transcription cost if I use Whipscribe instead of Toma?
$0.012 a minute — about $0.72 an audio hour — bought as credits that never expire. There is no subscription and no monthly minimum: a 3-hour recording is about $2.16, a thousand-hour archive is about $720 once. The first 20 minutes of any recording are transcribed free, and a pack from $6 (500 minutes) transcribes the rest and opens every export, so you can see what your recording holds before paying anything.
Where is the Toma category heading?
Three things are moving across the whole speech-to-text market right now: summaries, action items and speaker insights generated on top of the transcript rather than sold separately; private, secured deployment where the audio never leaves a boundary you control; and agent access — transcription exposed as a tool that Claude, Cursor or a workflow runner can call directly. Whipscribe ships all three today: per-job insights, our own servers, and an MCP server.
Whipscribe is a hosted transcription service. If you want transcripts without running infrastructure, paste a URL or drop a file in the form below — you'll have a transcript in seconds.
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